B2B Germany Marketing Manager M/W

  • Paris (city)
  • 5 juin 2021
  • Réf. FRDJOB2021050608062901
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Mano Mano

ManoMano is a French company that was launched by Philippe de Chanville and Christian Raisson in 2013, and has since expanded to 6 countries (France, Belgium, Italy, Spain, UK and Germany). After six years on the market, and with 186 million raised, we tripled our workforce in 2018. Our team of Manos and Manas continues to grow, so why not be part of it?

We have made it our mission to radically reshape DIYing by offering our customers easy access to online tips, tricks, products and services. Today, we offer more than 3 million products on our site and work with almost 1,800 sellers.

In 2016 we were the recipients of the IMC Awards Or in their e-commerce category, as well as EGB's Prix Digital De L'Innovation, and were also invited to join Google's VIP Scale-Up programme (top 10 French start-ups). Recently dubbed "French unicorn in the making" by Forbes magazine, we are looking for bold and talented individuals to share this success story with us.

Joining ManoMano also means that, first and foremost, you will be part of something bigger, where individual strengths support a common project with shared values. Our camaraderie, efficiency and employee-focused mindset (which is particularly important to us!) have led to our company becoming renowned for the optimal working conditions we provide: in fact, we are among the Top 5 French companies with the best work-life balance!

You can access employee reviews from our very own Manos & Manas here:

We can't wait to meet you!

Main missions :

Go-to-market strategy and coordination : 

You will be in charge of defining and deploying the B2B marketing strategy in Germany, throughout the Pro customer life cycle: notoriety, acquisition, activation, retention and loyalty. You will guarantee the right B2B value proposition for the pro customers inside a competitive environment and ensure a successful launch on this new strategic market. You will coordinate and rely on the traffic, retention and communication experts and contributors inside and outside the B2B team to accelerate the growth on your market. 

Customer Relationship Management (CRM) : 

You will be responsible for “Reaching the right person with the right message at the right time", through a multi-channel initiatives implementation (online merchandising, email, SMS, triggers, mobile push, lead generation...) in line with our business targets. And you will be designing and driving the production of commercial operations on multi-channels, in collaboration with the sourcing and communication departments.

Marketing KPIs: 

You will be monitoring and following key marketing performance indicators. You will guarantee the reach of our targets on each marketing channel, with the objective of generating higher revenue and creating customer engagement.

Voice of German pro customers :

As the German pro customers referent, you will be taking part in the pro customer knowledge enrichment. You will identify and highlight local specificities and make sure that our customer needs are always at the center of ManoMano projects. 

Requirements :

  • 2-4 years of experience in marketing/CRM team,
  • Working in B2B division is a real advantage 
  • German native level, English bilingual
  • 100% customer-centric
  • Data drivenCreative / Innovative
  • Good digital culture
  • Audacious and ingenious in your work
  • Autonomous and adaptable (able to work in a constantly changing environment)
  • Team spirit and excellent interpersonal skills