https://www.fradeo.com/de/kandidaten/deutsch-franzoesische-stellenangebote/head-of-marketing-germany
Cabaïa
The position
Your role
Your missions
Build our community and social media to best address Germany :
- Research and negotiate with local influencers
- Adaptation and editorial calendar dedicated to Germany
- Partnership with local brands
- Co-branding influencers or brand/local entity
- Editorial strategy for newsletters and writing in DE
- Analysis of local KPIs by segment
- Writing of blog articles in DE
- Visual evolution of the site to reach the German requirements
- Definition and modification of the local product offer (which range to sell or highlight)
- Translation of the new offers into DE
- Supporting the e-commerce team on customer survey to improve the e-commerce experience
- Identification of opportunities by channel (affiliation, press partnership, ...)
- Copywriting of digital ads
- Brief on video creations for Germany by channel
- Identification of interests that could be relevant for the brand.
Required :
- At least 3 years of marketing or country management experience on the German market
- Native German or have lived in Germany for at least 10 years
- Having worked for a D2C brand
- Knowledge of the influencer community and its practices
- Strong writing skills
- Bilingual in German and French or English
Our little extras :
- 50% of your transportation.
- Offices in the center of Paris (metro Sentier)
- Meal tickets
- 2 seminars per year (Ski and Plaine)
- Health insurance
- Remote work possible
- A team of epicureans who know how to have fun ;)
Hiring Process :
- Video meeting with Juliette – Human Resources Manager (30 min)
- Physical interview + case study with Emilien - CMO (2h)
- References check
- Interview Bastien - CEO (1h)
- Hiring cocktail