Head of Marketing Germany

  • Home Office, Paris (city)
  • 26. Januar 2022
  • Ref. FRDJOB2022012512133943
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CABAÏA is a D2C brand specialized in innovative and colorful accessories. 

We have 200k followers on Instagram,  are distributed in Pop-Up stores, department stores, we have 15 retail shops and 3 websites for Europe and this is only the beginning. We are expanding our network of 1500 retailers in Europe every day!

Our e-commerce is exploding in France and French speaking countries, and we are expanding into Germany and Spain.

What is CABAÏA today ?

A brand that develops a lot of new concepts around accessories and that launches in Europe ! 

All our concepts will keep the same DNA : fun, colorful and an original universe, a great customer experience, an ethical production and a leitmotiv : “AMAZING EVERYDAY".

With a team of 28 years old on average, from completely different backgrounds (from ex-rockstar to nuclear engineer), we want to break the codes of traditional retail to become the European leader (initially) in accessories.

The position 

We have recently launched Germany and the country is growing fast with resellers and e-commerce. In order to structure this growth and to address our German customers in a language that is relevant to them, we are looking for a Marketing Leader DE.

Your role

To put Germany at the center of our processes and to adapt with the teams at your disposal (Market, Creative, Finance, Growth, ...) our actions to Germany as well as to develop the notoriety of the brand in the country.

Your missions

Community and social media

Build our community and social media to best address Germany :
  • Research and negotiate with local influencers
  • Adaptation and editorial calendar dedicated to Germany
  • Partnership with local brands
  • Co-branding influencers or brand/local entity
CRM / Newsletter

One of our great strengths at Cabaïa is our tone, and the commitment of our community on the newsletters, we must manage to reproduce what we did in France in Germany, this will be done by : 
  • Editorial strategy for newsletters and writing in DE
  • Analysis of local KPIs by segment
  • Writing of blog articles in DE

Germany is one of the markets requiring the most adaptation/localization at the e-commerce level (Impressum, etc), so you will have to guide us on :
  • Visual evolution of the site to reach the German requirements
  • Definition and modification of the local product offer (which range to sell or highlight)
  • Translation of the new offers into DE
  • Supporting the e-commerce team on customer survey to improve the e-commerce experience
Digital acquisition

We have a well established growth team in the French speaking area, however, adaptations and new channels need to be explored to explode in Germany. 
  • Identification of opportunities by channel (affiliation, press partnership, ...) 
  • Copywriting of digital ads
  • Brief on video creations for Germany by channel
  • Identification of interests that could be relevant for the brand.
As the question often comes up, the customer support will be managed by a freelancer working with us and will not be under the responsibility of the marketing lead.

This position is really central to Cabaïa's teams, it requires to be very experienced in the digital environment and to have a solid knowledge of the German market and d2c brands.

Required : 

  • At least 3 years of marketing or country management experience on the German market
  • Native German or have lived in Germany for at least 10 years
  • Having worked for a D2C brand
  • Knowledge of the influencer community and its practices
  • Strong writing skills
  • Bilingual in German and French or English
From a general point of view, we need someone solid in D2C marketing and hungry to develop Cabaïa in Germany.

Our little extras : 

  • 50% of your transportation.
  • Offices in the center of Paris (metro Sentier)
  • Meal tickets
  • 2 seminars per year (Ski and Plaine)
  • Health insurance
  • Remote work possible
  • A team of epicureans who know how to have fun ;)

Hiring Process :

  • Video meeting with Juliette – Human Resources Manager (30 min)
  • Physical interview + case study with Emilien - CMO (2h)
  • References check
  • Interview Bastien - CEO (1h)
  • Hiring cocktail